Parking navigation design at Esentai Mall
Art direction by Étage group
Esentai Mall is a luxury and premium segment mall based in Almaty.
We re-designed navigation system at 3-level parking (P1, P2, P3).
Mall's branding color is orange. To make finding an entrance at parking levels easier—they were signed with bright orange color and huge typographic signs.
Each of the parking levels has its own color, name and letters set, so that the parking place can be memorized easily.